Product Specialist

Job Description:

• Brand Strategy Development: Develop comprehensive brand strategies aligned with company objectives, target audience insights, and market trends.
• Product Positioning and Messaging: Craft compelling product positioning and messaging that effectively communicates the value proposition and unique selling points of our products.
• Marketing Campaign Management: Plan, execute, and optimize integrated marketing campaigns across various channels to increase brand visibility and product adoption.
• Content Creation: Generate engaging and relevant content for various marketing collateral, including website copy, blog posts, social media posts, and email newsletters.
• Market Research and Analysis: Conduct market research and competitive analysis to identify market trends, consumer preferences, and opportunities for innovation.
• Cross-functional Collaboration: Collaborate closely with cross-functional teams, including product development, sales, and marketing, to ensure alignment and cohesion in brand and product messaging.
• Brand Monitoring and Analysis: Monitor brand performance metrics and analyze campaign effectiveness to identify areas for improvement and optimization.

Qualifications: 

• Bachelor’s degree in Marketing Management, Communications or related field.
• With solid experience in brand management, product marketing, preferably in branded consumer goods
• Exceptional storytelling and content creation skills, with a keen eye for detail and ability to communicate complex concepts in a clear and compelling manner.
• Proven track record of driving results and achieving key performance indicators, with a focus on continuous improvement and innovation.
• Genuine passion for brand building and product innovation, with a strong understanding of consumer behavior and market dynamics.
• Amenable to work in any of the following areas as advised by the Senior Marketing Manager; Baguio, Cebu, and Cagayan De Oro.