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Our Vision

Be the premier company in the baking, food, and beverage industry that provides best quality products and services enjoyed, valued and loved by consumers.

Our Mission

To provide  an assortment of best quality, great-tasting, nutritious and enjoyable bakery, food and beverage products, that are within sight, within reach and within the hearts of consumers; produced using world-class manufacturing facilities and processes utilizing quality and safe ingredients; thereby creating values beneficial to stakeholders including employees, suppliers, trade partners, financial institutions, investors and the community.

Our Core Values

    We always put the customer first in everything we do.

    We constantly initiate change and encourage creativity.

    We are one company, one team working together professionally.

    We uphold honesty and objectivity in the things that we do.

    We relentlessly pursue continuous improvement and aim for the highest standard in our work.

    We treat company resources with pride as if they are our own.

Our Quality Policy

We, at Gardenia Bakeries Philippines, are committed to delight consumers by providing best quality bakery and food products. We aim for excellence through innovation and continuous improvement of our processes, products and services, ensuring compliance with our customers and applicable statutory and regulatory requirements.

We are steadfast in our commitment that quality begins with each and every one of us.

Our Food Safety Policy

We, at Gardenia Bakeries Philippines, are committed to assure customers and consumers that our products are produced with superior quality ingredients and according to strict safety and hygienic standards that comply with statutory and regulatory requirements.

Our G-lock Freshness Policy

Gardenia is the first bread brand in the country to use the G-lock, a resealable and reusable plastic clip located around the neck of a Gardenia bag to seal in the bread’s freshness.

It also serves as a reference for consumers, containing vital information about the Gardenia bread, such as the suggested retail price, expiration date, and batch traceability.

More importantly, Gardenia’s G-lock system is a 7-day color guide to freshness referring to the day the bread was produced:

By pioneering the use of G-locks, Gardenia guarantees the freshness of every Gardenia bread in supermarkets and other retailers.

Our HALAL Policy

We, at Gardenia Bakeries Philippines, commit that our products, ingredients, processes and facilities are in accordance with HALAL requirements and standards that comply with statutory and regulatory requirements.

OUR MAIN INGREDIENT: A Passion for World-Class Excellence

We never scrimp on quality in everything we do.

As a consumer-focused and branded food company, we are dedicated and committed to delivering world class quality bakery products that every Filipino deserves.

The reason behind Gardenia’s success is no secret it is the people who made Gardenia what it is today and the goal of sustaining Gardenia’s leadership and excellence. Our enthusiasm to serve constitutes the “yeast that raises the dough” and with this, Gardenia will continue to take the lead.

Our History: Tracing Back a Narrative of Humble Beginnings

1998 Gardenia Philippines established its factory in Laguna International Industrial Park (LIIP) in Biñan and started operations with its first state-of-the-art factory rated as one of the largest and most modern bread manufacturing facilities in the country.
1999 The healthy High Fiber Whole Wheat Bread was launched.
2000 Introduction of the Gardenia flavored loaves: California Raisin Loaf and Chocolate Chip Loaf; Marked the start of Gardenia’s Corporate Social Responsibility programs.
2001 Gardenia launched its version of every Filipino’s favorite, Pandesal; Introduced the innovative Double Delights Ube and Cheese Loaf, combining 2 delicious flavors in one amazing loaf.
2002 Gardenia’s 4K Plant was inaugurated, which is capable of producing 4,000 loaves per hour; Opened its doors for free catwalk tours where guests can witness firsthand Gardenia’s modern ways of breadmaking.
2003 Gardenia received its International Organization for Standardization (ISO) and Hazard Analysis Critical Control Point (HACCP) certifications which give consumers the assurance of product quality and food safety; NeuBake and Soft Delight Pandesal were launched.
2004 Gardenia was accorded Superbrands status by Superbrands Ltd.; Awarded “Outstanding Bread Manufacturer” by Consumers’ Union of the Philippines.
2005 Inaugurated two new plants: one that produces 2,000 loaves per hour and a snack cake plant which marked the entry of Gardenia into the rapidly expanding snack market; Gardenia opened the biggest Distribution Centre in the country.
2006 Introduced the Muffin-tastic line.
2007 Gardenia indulged the consumers through the introduction of the Amazing flavored loaf line and Cream Roll line.
2008 Gardenia marked its 10th year in the Philippine bread industry.
2009 Gardenia’s first 6K plant was inaugurated which is capable of making 6,000 loaves of bread per hour.
2010 Developed the High Fiber Wheat Raisin Loaf which offers twice the fiber content and a delicious addition to Gardenia’s High Fiber Wheat Bread line.
2011 Lapu-Lapu Plant in Cebu was inaugurated; Gardenia bagged 3 Pro-active Programs Achievement Awards in the Department of Trade and Industry (DTI)’s Search for Model Company; Launched the I Shared Bread campaign under Gardenia’s CSR Program.
2012 Gardenia held the first ever Happy Bread Day celebration in the country.
2013 Initiated an inter-university sandwich making and business-generating competition called The Next Big Sandwich Hit; Received a Green Rating for Good Environmental Performance Award from the Laguna Lake Development Authority (LLDA); Launched the Nutrition Assistance Program, which aimed to help reduce malnutrition amongst public school students.
2014 Gardenia Philippines received recognition from the Deparment of Labor and Employment (DOLE).
2015 Ventured into the community neighborhood bakery thru Big Smile Bread Station and into the artisanal specialty bakery business thru Bakers Maison.
2016 Expanded operations and invested in another sophisticated and world-class plant in Laguna with a capacity of 6,000 loaves per hour; Partnered with the Philippine Red Cross Laguna Chapter for the Nutrisyon at Kalinisan Para sa Maayos na Kinabukasan lectures benefitting students in public elementary schools.
2017 Gardenia launched the Delicia Chocolate Spread in the Philippine market.
2018 Gardenia’s bakery plant in Laguna received its Halal Plant Accreditation from the Islamic Da’wah Council of the Philippines (IDCP); Achieved ISO 9001:2015 in compliance with Quality Management System.
2019 Expanded operations in Mindanao and North Luzon by inaugurating the bakery plants in Cagayan de Oro and Pampanga.
2020 Launched the Clustered Pandesal and Multigrain Soft Bun; Gardenia’s bakery plant in Mindanao received its Halal Registration Certificate from the IDCP.
2021 Introduced the Bakers Maison frozen products and Delicia sachet; Opened the Gardenia flagship e-commerce stores via Lazada and Shopee; Gardenia’s bakery plants in Pampanga and Cagayan de Oro were awarded their ISO 9001:2015 and HACCP certifications; its Lapu-Lapu plant received its Halal certification from the IDCP.
2022 The Gardenia (Philippines) Trading and Distribution Corp. was launched.
2023 Gardenia marks its 25th year in the Philippine bread industry.

Moving to the Future: Paving the way for Gardenia’s Continued Success

Gardenia Philippines pioneered a unique distribution system, ensuring that only fresh bread reach consumers everyday. Gardenia strictly follows its international policy of keeping only fresh stocks on the store shelves. As soon as products come out of the factory, delivery trucks leave the production plant as early as 4 o’clock in the morning to bring the products to specific locations in the country. Each delivery day, every unsold bread is replaced with a freshly baked batch of top quality bread – a Gardenia practice that is unmatched in the industry. 

This combination of superior product quality, advanced bread-making technology and extensive distribution system reflect the consumer-oriented vision of Gardenia Philippines of bringing consumers the highest level of product satisfaction.