Our Vision
Be the premier company in the baking, food, and beverage industry that provides best quality products and services enjoyed, valued and loved by consumers.
Our Mission
To provide an assortment of best quality, great-tasting, nutritious and enjoyable bakery, food and beverage products, that are within sight, within reach and within the hearts of consumers; produced using world-class manufacturing facilities and processes utilizing quality and safe ingredients; thereby creating values beneficial to stakeholders including employees, suppliers, trade partners, financial institutions, investors and the community.
Our Core Values
CUSTOMER DRIVEN
We always put the customer first in everything we do.
INNOVATION
We constantly initiate change and encourage creativity.
TEAMWORK AND PROFESSIONALISM
We are one company, one team working together professionally.
INTEGRITY
We uphold honesty and objectivity in the things that we do.
EXCELLENCE
We relentlessly pursue continuous improvement and aim for the highest standard in our work.
STEWARDSHIP (Malasakit)
We treat company resources with pride as if they are our own.
Our Quality Policy
We, at Gardenia Bakeries Philippines, are committed to delight consumers by providing best quality bakery and food products. We aim for excellence through innovation and continuous improvement of our processes, products and services, ensuring compliance with our customers and applicable statutory and regulatory requirements.
We are steadfast in our commitment that quality begins with each and every one of us.
Our Food Safety Policy
We, at Gardenia Bakeries Philippines, are committed to assure customers and consumers that our products are produced with superior quality ingredients and according to strict safety and hygienic standards that comply with statutory and regulatory requirements.
Our G-lock Freshness Policy
Gardenia is the first bread brand in the country to use the G-lock, a resealable and reusable plastic clip located around the neck of a Gardenia bag to seal in the bread’s freshness.
It also serves as a reference for consumers, containing vital information about the Gardenia bread, such as the suggested retail price, expiration date, and batch traceability.
More importantly, Gardenia’s G-lock system is a 7-day color guide to freshness referring to the day the bread was produced:
By pioneering the use of G-locks, Gardenia guarantees the freshness of every Gardenia bread in supermarkets and other retailers.
Our HALAL Policy
We, at Gardenia Bakeries Philippines, commit that our products, ingredients, processes and facilities are in accordance with HALAL requirements and standards that comply with statutory and regulatory requirements.
OUR MAIN INGREDIENT: A Passion for World-Class Excellence
We never scrimp on quality in everything we do.
As a consumer-focused and branded food company, we are dedicated and committed to delivering world class quality bakery products that every Filipino deserves.
The reason behind Gardenia’s success is no secret — it is the people who made Gardenia what it is today and the goal of sustaining Gardenia’s leadership and excellence. Our enthusiasm to serve constitutes the “yeast that raises the dough” and with this, Gardenia will continue to take the lead.
Our History: Tracing Back a Narrative of Humble Beginnings
| 1998 | Gardenia Philippines established its factory in Laguna International Industrial Park (LIIP) in Biñan and started operations with its first state-of-the-art factory rated as one of the largest and most modern bread manufacturing facilities in the country. |
| 1999 | The healthy High Fiber Whole Wheat Bread was launched. |
| 2000 | Introduction of the Gardenia flavored loaves: California Raisin Loaf and Chocolate Chip Loaf; Marked the start of Gardenia’s Corporate Social Responsibility programs. |
| 2001 | Gardenia launched its version of every Filipino’s favorite, Pandesal; Introduced the innovative Double Delights Ube and Cheese Loaf, combining 2 delicious flavors in one amazing loaf. |
| 2002 | Gardenia’s 4K Plant was inaugurated, which is capable of producing 4,000 loaves per hour; Opened its doors for free catwalk tours where guests can witness firsthand Gardenia’s modern ways of breadmaking. |
| 2003 | Gardenia received its International Organization for Standardization (ISO) and Hazard Analysis Critical Control Point (HACCP) certifications which give consumers the assurance of product quality and food safety; NeuBake and Soft Delight Pandesal were launched. |
| 2004 | Gardenia was accorded Superbrands status by Superbrands Ltd.; Awarded “Outstanding Bread Manufacturer” by Consumers’ Union of the Philippines. |
| 2005 | Inaugurated two new plants: one that produces 2,000 loaves per hour and a snack cake plant which marked the entry of Gardenia into the rapidly expanding snack market; Gardenia opened the biggest Distribution Centre in the country. |
| 2006 | Introduced the Muffin-tastic line. |
| 2007 | Gardenia indulged the consumers through the introduction of the Amazing flavored loaf line and Cream Roll line. |
| 2008 | Gardenia marked its 10th year in the Philippine bread industry. |
| 2009 | Gardenia’s first 6K plant was inaugurated which is capable of making 6,000 loaves of bread per hour. |
| 2010 | Developed the High Fiber Wheat Raisin Loaf which offers twice the fiber content and a delicious addition to Gardenia’s High Fiber Wheat Bread line. |
| 2011 | Lapu-Lapu Plant in Cebu was inaugurated; Gardenia bagged 3 Pro-active Programs Achievement Awards in the Department of Trade and Industry (DTI)’s Search for Model Company; Launched the I Shared Bread campaign under Gardenia’s CSR Program. |
| 2012 | Gardenia held the first ever Happy Bread Day celebration in the country. |
| 2013 | Initiated an inter-university sandwich making and business-generating competition called The Next Big Sandwich Hit; Received a Green Rating for Good Environmental Performance Award from the Laguna Lake Development Authority (LLDA); Launched the Nutrition Assistance Program, which aimed to help reduce malnutrition amongst public school students. |
| 2014 | Gardenia Philippines received recognition from the Deparment of Labor and Employment (DOLE). |
| 2015 | Ventured into the community neighborhood bakery thru Big Smile Bread Station and into the artisanal specialty bakery business thru Bakers Maison. |
| 2016 | Expanded operations and invested in another sophisticated and world-class plant in Laguna with a capacity of 6,000 loaves per hour; Partnered with the Philippine Red Cross Laguna Chapter for the Nutrisyon at Kalinisan Para sa Maayos na Kinabukasan lectures benefitting students in public elementary schools. |
| 2017 | Gardenia launched the Delicia Chocolate Spread in the Philippine market. |
| 2018 | Gardenia’s bakery plant in Laguna received its Halal Plant Accreditation from the Islamic Da’wah Council of the Philippines (IDCP); Achieved ISO 9001:2015 in compliance with Quality Management System. |
| 2019 | Expanded operations in Mindanao and North Luzon by inaugurating the bakery plants in Cagayan de Oro and Pampanga. |
| 2020 | Launched the Clustered Pandesal and Multigrain Soft Bun; Gardenia’s bakery plant in Mindanao received its Halal Registration Certificate from the IDCP. |
| 2021 | Introduced the Bakers Maison frozen products and Delicia sachet; Opened the Gardenia flagship e-commerce stores via Lazada and Shopee; Gardenia’s bakery plants in Pampanga and Cagayan de Oro were awarded their ISO 9001:2015 and HACCP certifications; its Lapu-Lapu plant received its Halal certification from the IDCP. |
| 2022 | The Gardenia (Philippines) Trading and Distribution Corp. was launched. |
| 2023 | Gardenia marks its 25th year in the Philippine bread industry. |
Moving to the Future: Paving the way for Gardenia’s Continued Success
Gardenia Philippines pioneered a unique distribution system, ensuring that only fresh bread reach consumers everyday. Gardenia strictly follows its international policy of keeping only fresh stocks on the store shelves. As soon as products come out of the factory, delivery trucks leave the production plant as early as 4 o’clock in the morning to bring the products to specific locations in the country. Each delivery day, every unsold bread is replaced with a freshly baked batch of top quality bread – a Gardenia practice that is unmatched in the industry.
This combination of superior product quality, advanced bread-making technology and extensive distribution system reflect the consumer-oriented vision of Gardenia Philippines of bringing consumers the highest level of product satisfaction.