Rotary Club Alabang Partners with Gardenia; Guarantees ‘Response Agad’ to Calamity Victims

Part of its mission to immediately help calamity victims in this season, Rotary Club Alabang (RCA) and Gardenia Bakeries (Phils.) Inc. recently signed a Memorandum of Agreement (MOA) for a relief operations project dubbed as Response Agad.

Rotary Club Alabang formally established a stronger partnership with Gardenia through a MOA signing. The project was hailed as Response Agad to emphasize immediacy of help that both parties could offer. “Food is one of the immediate needs of fire victims in temporary shelters. Ready-to-consume Gardenia breads can be distributed to fire victims through our Response Agad-Gardenia para sa nasunugan program,” Rotary Club of Alabang President Nelson G. Mendoza said.

The bread manufacturing giant confessed that being tied up with Rotary Club Alabang is a good opportunity to widen its network to help more Filipinos nationwide. Mr. Umali admitted that “though Gardenia has been doing CSR efforts like relief operations since then, partnership with RCA is a another means to extend our helping hands to more needy Juan”.

Fire response: Just a first step

The Response Agad project was launched initially to provide help to fire victims in line with the hot season. However, the aid does not stop there since the partners clarified that they will still be attending to the needs of flood victims this coming rainy season.

“Typhoon is an inevitable natural calamity that could leave an unfavorable effect to its victims. What we and Gardenia can do is to offer our genuine help and support,” RCA President Mendoza sympathized.

Rotary Club Alabang and Gardenia devoted a volunteer group that would directly visit the affected areas or evacuation sites that would directly hand the breads to the victims.

For the past month, the relief operations team already responded to more than 300 affected families in Malate and Singalong, Manila, Quezon City and Las Piñas City. The team was able to distribute approximately 1, 000 Gardenia breads.

The Response Agad team attends to calamity victims in Laguna, Metro Manila and nearby areas.