GARDENIA BRINGS MALAYSIA'S DELICIA TO THE PHILIPPINES
In a statement Tuesday, Gardenia Philippines President Simplicio Umali Jr. said the company’s introduction of Delicia spreads in the local market is its initial step to expand to other food business. “We are gradually expanding our business. Today, we are able to give consumers the highest level of product satisfaction in the Philippine bakery industry. In the coming months, Filipinos can look forward to new and exciting products which are always in line with Gardenia’s consumer-oriented vision,” Umali said.
Delicia chocolate spread is a product of Gardenia Bakeries (KL) Sdn. Bhd. (GBKL) launched in 2015. Umali noted that the Malaysian product will complement locally manufactured Gardenia products.“Breads and spreads are complementary products. Our wide array of bread choices and improvement in the distribution hold the potential to assist the growth of competitively-priced, tasty and quality bread spreads,” Umali added.
Gardenia is the top player in the local bread industry with 60 percent market share in packaged bread category.
Recently, Gardenia Philippines announced that it will be investing PHP1 billion to build a new plant in Misamis Oriental.
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