The G-lock Story
Gardenia is first in the country to use a unique automated G-lock system in its packaging. It is a small but powerful plastic clip that seals in the bread´s freshness. It shows the product´s "Best B4" date and retail price.
How well do you know your bread?
What is the G-lock?
Color-coded G-lock
How to use the G-lock?
How well do you know your bread?
Do you really know your bread?
In choosing the best bread, freshness is a very important element that buyers always consider. Buying fresh breads will surely allow you to enjoy the intrinsic delight in eating bread. The aroma, flavor, taste and texture are best enjoyed almost (if not) immediately after baking. Normally, however, people tend to check on the expiration dates instead of verifying when the breads were baked. Though it’s important for consumers to always check the "best before" date, the claim in certain breads with longer shelf life does not equate to freshness and quality. Some bread may have been on display for quite sometime, although still edible, but no longer fresh. For example, the loaf bread that has 10-day shelf life with six more days to go is actually four days old compared to the usual loaf bread that has 7-day shelf life with also six more days to go which is practically one day old only.
Looking on the "best before" date or expiry date to determine freshness is misleading. What consumers should look for is when the bread was baked, not when it expires.
How do you do this assertively? It is helpful to check your bakers´ practices. In the case of Gardenia, we use colored G-locks to indicate their "baked for" date.
Gardenia is the first in the country to use the unique resealable and reusable plastic clip called G-lock that seals in the bread´s freshness. The G-lock is easy to locate, easy to read, easy to open and close and consumer-friendly. The G-lock contains all of the vital information that the consumers might need such as the "best before" date and the suggested retail price. It even contains information on which production line the bread was produced, and the batch number.
The G-lock system is an unmatched approach by Gardenia in ensuring the freshness and quality of Gardenia breads. With unwavering dedication towards the attainment of total customer satisfaction, the G-lock system is Gardenia´s way of keeping customers informed through a unique quality system that is accessible and understandable to all. Now, buyers have a reliable way of knowing which bread is the freshest giving them the freedom to choose whether they´re going to buy the bread or not. That is consumer empowerment rolled into the small, unique plastic chip.
The G-lock color-coding is part of Gardenia’s quality control system. To prevent confusion, 1 color per day is assigned, thus there are 7 G-lock colors assigned for the 7 days of the week. The day always matches the color. The following are the G-lock colors with the corresponding days:
This means, for example, that on a Thursday, a consumer will see on display shelf either a blue G-lock which means it was delivered on Thursday, or a yellow G-lock which means it was delivered the day before or Wednesday.
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| To open pack, simply twist the top of the plastic bag and lift the G-lock up and off the bag neck. | To reseal the pack, spin bag to twist bag neck and apply G-lock over bag neck with a downward, inward motion. The G-lock is a reusable closure to help keep your loaf fresh inside the bag. | The color of the G-lock indicates the day the bread was "baked for" with the "best before" date also printed. |
