History

The Company

Gardenia’s Legacy in the Baking Industry

Tracing Back Its History: Gardenia’s Humble Beginnings

1978: Humble beginnings as an in-store bakery in Singapore

1983-1996: Became the first commercial bakery at Pandan Loop; Rose as the market leader in Singapore. Expanded operations in Asian countries such Malaysia, Thailand and the Philippines

1997:  Gardenia entered the Philippine bread market and established its factory in Laguna International Industrial Park (LIIP), Binan, Laguna

1998: Gardenia Philippines started operations with its first state-of-the-art factory rated as one of the largest and most modern bread manufacturing facility in the country

1999: The healthy High Fiber Wheat Bread Loaf is launched

2000: Introduction of the Flavored Loaf and Bun Lines. The first flavored loaves included the California Raisin and Chocolate Chip Loaves. This year also marked the start of Gardenia’s Corporate Social Responsibility programs.

2001: Gardenia launched its version of every Filipino’s favorite, Pan De Sal.

2002: Gardenia opened its doors for a free catwalk tour for guest to experience modern breadmaking. 

2003: Gardenia received International Organization for Standardization (ISO) and Hazard Analysis Critical Control Points (HACCP) certifications

2004: Gardenia was accorded Superbrands status by Superbrands Ltd., an independent authority and arbiter on branding

2005: Inaugurated two new plants and its Distribution Centre

2006: Introduced the Muffin-tastic line

2007: Indulged the consumers through introduction of its Amazing Flavored Loaf Line and the Cream Roll Line

2008: Gardenia marked its 10th year in the Philippine bread industry

2009: Gardenia inaugurated its first 6K plant capable of making 6,000 loaves of bread per hour

2010:  Gardenia once again developed an innovative health product to give a twist to its already existing High Fiber Whole Wheat Bread. The flavorful, plump, and juicy High Fiber Wheat Raisin Loaf was a combination of high fiber content from whole wheat flour and juicy California raisins.

2011: Gardenia invested a bread plant in Cebu. The  company bagged three Program Achievement awards from the Department of Trade and Industry (DTI)

2012: Gardenia conducted the first ever Happy Bread Day in the country, it’s very own celebration of World Bread Day

2013: Gardenia initiated an inter-university sandwich making and business generation competition called The Next Big Sandwich Hit (NBSH)

2015: Gardenia ventured into community neighborhood bakery thru Big Smile Bread Station and into artisanal specialty bakery business with of Bakers Maison

2016: Gardenia expanded operations and invested another sophisticated and world class 6K plant with a capacity of 6,000 loaves per hour

OUR MAIN INGREDIENT: A Passion for World-Class Excellence

We never scrimp on Quality in everything we do.

As a consumer-focused and branded food company, we are dedicated and committed to delivering world class quality bakery products that every Filipino deserves.

  • ISO 9001:2000 certifications
  • ISO 9001:2008 in compliance with Quality Management System and certification for product quality excellence
  • HACCP
  • Superbrands
  • ANCA awardee for Outstanding Bread Manufacturer for 5 consecutive years

Moving to the Future: Paving the way for Gardenia’s Continued Success

Gardenia Philippines  pioneered a unique distribution system, ensuring that only fresh breads reach consumers every day. Gardenia strictly follows its international policy of keeping only fresh stocks on the store shelves. As soon as products come out of the factory, delivery vans leave the production plant as early as 4 o’clock in the morning to bring the products to specific locations in the country. Replacing unsold breads in store shelves with only freshly baked top-quality products during each day of delivery is a Gardenia practice unmatched in the industry.

Since the start of its operations, Gardenia’s distribution had grown rapidly. Gardenia is now considered as the most widely distributed loaf brand in Metro Manila.  Since Gardenia's establishment in 1998, the brand’s success has been starkly evident with its continuous and rapid sales growth.

This combination of superior product quality, advanced bread-making technology and extensive system of distribution reflects the consumer-oriented vision of Gardenia Philippines that brings consumers the highest level of product satisfaction.

The reason behind Gardenia's success is no secret; it is the people who made Gardenia what it is today and the goal of sustaining Gardenia’s leadership and excellence. Our enthusiasm to serve constitutes the “yeast that raises the dough” and with this, Gardenia will continue to take the lead.

Our Vision

To be the premier company in the baking and food industry that provides best quality products enjoyed, valued, and loved by consumers.

Our Mission

To provide an assortment of best quality, great tasting, nutritious, and enjoyable bakery and food products that are within sight, within reach, and within the hearts of consumers; produced using world class manufacturing facilities and processes utilizing quality and safe ingredients, thereby creating values beneficial to stakeholders, including employees, suppliers, trade partners, financial institutions, investors, and the community.

Our Core Values
  • Customer-Driven
  • Innovation
  • Teamwork and Professionalism
  • Integrity
  • Excellence
  • Stewardship (Malasakit)
Food Safety Policy

We, at Gardenia Bakeries Philippines, are committed to assure customers and consumers that our products are produced with superior quality ingredients and according to strict safety and hygienic standards that comply with statutory and regulatory requirements.

Our Quality Policy

We, at Gardenia Bakeries Philippines, are committed to delight consumers by providing best quality bakery and food products.
We aim for excellence through innovation and continuous improvement of our processes, products and services, ensuring compliance with our customers and applicable statutory and regulatory requirements.

We are steadfast in our commitment that quality begins with each and every one of us.